New Books in Business, Management, and Marketing

In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges—meetings packed with data-drenched presentations or brainstorming sessions that circle back to nowhere—just don’t deliver. Great strategic conversations generate breakthrough insights by combining the best ideas of people with different backgrounds and perspectives. In Moments of Impact, two experts “crack the code” on what it takes to design creative, collaborative problem-solving sessions that soar rather than sink. Drawing on decades of experience as innovation strategists—and supported by cutting-edge social science research, dozens of real-life examples, and interviews with well over 100 thought leaders, executives, and fellow practitioners— they unveil a simple, creative process that leaders and their teams can use to unlock solutions to their most vexing issues. The book also includes a 60 page “Starter Kit” full of tools and tips for putting the book’s core principles into practice. Our guest is: Lisa Kay Solomon, who is a bestselling author, strategic foresight designer, speaker, and award winning innovator. She is a Designer in Residence and Lecturer at the Stanford d.school, where she leads their futures work and teaches popular classes like “Inventing the future” and “View from the future,” that help leaders and learners learn skills to build agency and navigate ambiguity amid increasingly complex futures. She is the co-founder of award-winning civic initiatives like “Vote by Design: Presidential Edition,” The Team’s “All Vote No Play” civic programming for student athletes, and, “The Futures Happening: Democracy Edition.” She co-authored the bestselling books Moments of Impact, and Design A Better Business which has been translated into over a dozen languages. Our host is: Dr. Christina Gessler, who works as a developmental editor for scholars, and is the producer of the Academic Life podcast. Playlist for listeners: Imposter Syndrome Belonging Transforming Hispanic Serving Institutions for Equity and Justice Black Woman on Board We Are Not Dreamers: Undocumented Scholars Theorize Undocumented Life in the United States Leading from the Margins Presumed Incompetent Working Toward Diversity and Inclusion Welcome to Academic Life, the podcast for your academic journey—and beyond! You can support the show by downloading and sharing episodes. Join us to learn from experts inside and outside the academy, and around the world. Missed any of the 250+ Academic Life episodes? Find them here. And thank you for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

Lead and Disrupt: How to Solve the Innovator's Dilemma Second Edition 2nd Edition by Charles A. O’Reilly III and Michael L. Tushman The second edition of this classic analyzes why mature organizations find it so difficult to innovate. This question has become ever more important as organizations face continuous disruptive changes. O’Reilly and Tushman offer strategies for using ambidextrous organizational structures and arrangements for flexibility so that organizations can adapt to fast-changing environments and grow. The authors have worked with leaders of organizations around the world who have confronted disruptive change. Using examples from such firms such as Microsoft, General Motors, and Amazon, they illustrate how leaders can change their organization's cultures, and rely on ideation, incubation, and to create growth. The podcast also discusses Corporate Explorer: How Corporations Beat Startups at the Innovation Game by Andrew Binns, Charles A. O'Reilly, and Michael Tushman. Corporate Explorer explains how managers can become successful corporate innovators. It is a guidebook to the practices that enable managers to go from idea into action. Alfred Marcus, Edson Spencer Professor of Strategy and Technology University of Minnesota Carlson School of Management Learn more about your ad choices. Visit megaphone.fm/adchoices

Stephen Chambers of the historical consulting firm The Winthrop Group earned his BA, MA, and PhD in history. Throughout graduate school, he pursued interests in applied history—often doing the opposite (his words!) of what he was supposed to be doing as a future academic. He also wrote historical fiction and science fiction as a way to reflect on the past. Today, he is a Managing Director at Winthrop, where he works on projects ranging from curating archival collections to writing corporate histories. Stephen and I discussed his path to his current role, the evolving meanings of “applied history,” who understands its value, and why. We talked about how applied history differs from academic history and PR, and how Stephen’s passion for history inspired him to write, in the early 2000s, a pair of technodystopian fantasy novels that challenged the era’s optimistic faith in globalization and technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

The ethics of the company in a highly politicized time. Businesses are increasingly social actors. They fund political campaigns, take stances on social issues, and wave the flags of identity groups. As a highly polarized public demands political alignment from the businesses where they spend their money, what's a company to do? Everyone's Business: What Companies Owe Society (University of Chicago Press, 2024) revises our understanding of business ethics in a world of unchecked corporate power. Political theorists Amit Ron and Abraham Singer show that the increasingly human-like role of companies in modern life is both the fundamental problem and inescapable fact of business ethics: corporate power makes business ethics necessary, and business ethics must strive to mitigate corporate power. Ron and Singer argue forcefully that the primary social responsibility of the modern business is to democracy, not politics. By wielding their newfound social influence on democratic institutions--elections, public debate, protest--businesses can be legitimated forces for good. Pragmatic and urgent, Everyone's Business offers an essential new framework for how we manufacture profit--and democracy--in our increasingly divided shared spaces. Amit Ron is associate professor of political science at Arizona State University. Abraham Singer is assistant professor of business at Loyola University Chicago. He is the author of The Form of the Firm: A Normative Political Theory of the Corporation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023) offers a roadmap to help leaders predict, understand, and react to their competitors’ moves. It is a valuable tool to help companies stay ahead of their competitors when the competition is intensifying. To make the right choice when a competitor is working hard to prevent it is difficult. This book demystifies the process. For organizations developing systematic tools to effectively predict competitor behavior, this book provides a powerful, fact-based approach to building insight into A must-read for anyone seeking to better understand their competitors. This book shares proven methods for thinking like the competition and understand why they act the way they do. The keys are cognitive empathy and an approach that focuses on why competitors behave as they do. The book presents a systematic approach to competitive intelligence that starts with frameworks that get inside a competitor’s mindset, predict their reactions and assess their actions. The book stresses the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization. Reading this book will enable you to anticipate how competitors will react to moves you make. It ingeniously applies lessons from archaeologists, paleontologists, NICU nurses, and homicide detectives to better gather and analyze information when it is not possible to ask direct questions; Alfred Marcus, Edson Spencer Professor of Strategy and Technology University of Minnesota Carlson School of Management. Learn more about your ad choices. Visit megaphone.fm/adchoices

Commercial art is more than just mass-produced publicity; it constructs social and political ideologies that impact the public’s everyday life. In The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan (Duke University Press, 2025), Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. Through richly illustrated case studies, Weisenfeld tells the story of how modern corporations and consumer capitalism transformed Japan’s visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building. Weisenfeld also demonstrates, how under the militarist regime of imperial Japan, national politics were effectively commodified and marketed through the same mechanisms of mass culture that were used to promote consumer goods. Using a multilayered analysis of the rhetorical intentions of design projects and the context of their production, implementation, and consumption, Weisenfeld offers an interdisciplinary framework that illuminates the importance of Japanese advertising design within twentieth-century global visual culture. Gennifer Weisenfeld is Walter H. Annenberg Distinguished Professor of Art and Art History at Duke University. Dr. Jingyi Li is an assistant professor of Japanese Studies at Occidental College, Los Angeles. She is a cultural historian of nineteenth-century Japan. She researches about early modern Japan, literati, and commercial publishing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Alibaba. Tencent. JD. Pinduoduo. Run down the list of China’s most valuable companies and you’ll find, for the most part, that they’re all e-commerce companies—or at least facilitate e-commerce. The sector created giants: Alibaba grew from just 5.5 billion renminbi of revenue in 2010 to 280 billion last year. But how did Chinese e-commerce firms shut out their foreign competition? How did they build trust in the system? Lizhi Liu answers these questions in her latest book, From Click to Boom: The Political Economy of E-Commerce in China (Princeton University Press: 2024), where she also studies whether the “Taobao villages” really worked, and how we should think about the “crackdown” on China’s tech sector in 2020 and 2021. Lizhi Liu is assistant professor at the McDonough School of Business at Georgetown University, where she is also a faculty affiliate of the Department of Government. You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including its review of From Click to Boom. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He can be found on Twitter at @nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices

A tech insider explains how capitalism and software development make for such a dangerous mix. Software was supposed to radically improve society. Outdated mechanical systems would be easily replaced; programs like PowerPoint would make information flow more freely; social media platforms like Facebook would bring people together; and generative AI would solve the world’s greatest ills. Yet in practice, few of the systems we looked to with such high hopes have lived up to their fundamental mandate. In fact, in too many cases they’ve made things worse, exposing us to immense risk at the societal and the individual levels. How did we get to this point? In Fatal Abstraction: Why the Managerial Class Loses Control of Software (W. W. Norton, 2025), Darryl Campbell shows that the problem is “managerial software”: programs created and overseen not by engineers but by professional managers with only the most superficial knowledge of technology itself. The managerial ethos dominates the modern tech industry, from its globe-spanning giants all the way down to its trendy startups. It demands that corporate leaders should be specialists in business rather than experts in their company’s field; that they manage their companies exclusively through the abstractions of finance; and that profit margins must take priority over developing a quality product that is safe for the consumer and beneficial for society. These corporations rush the development process and package cheap, unproven, potentially dangerous software inside sleek and shiny new devices. As Campbell demonstrates, the problem with software is distinct from that of other consumer products, because of how quickly it can scale to the dimensions of the world itself, and because its inner workings resist the efforts of many professional managers to understand it with their limited technical background. A former tech worker himself, Campbell shows how managerial software fails, and when it does what sorts of disastrous consequences ensue, from the Boeing 737 MAX crashes to a deadly self-driving car to PowerPoint propaganda, and beyond. Yet just because the tech industry is currently breaking its core promise does not mean the industry cannot change, or that the risks posed by managerial software should necessarily persist into the future. Campbell argues that the solution is tech workers with actual expertise establishing industry-wide principles of ethics and safety that corporations would be forced to follow. Fatal Abstraction is a stirring rebuke of the tech industry’s current managerial excesses, and also a hopeful glimpse of what a world shaped by good software can off. Alfred Marcus is Edson Spencer Professor at the Carlson School of Management, University of Minnesota.  Learn more about your ad choices. Visit megaphone.fm/adchoices

A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that? In Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (Harvard Business Press, 2025), Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers. With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game. Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used—for good and for ill—and how we can gain power over the data that defines us. Learn more about your ad choices. Visit megaphone.fm/adchoices

Peoples & Things host, Lee Vinsel, talks to Jessica Smith, Professor in the Engineering, Design, and Society Department and Dean’s Fellow for Earth and Society Programs of the Colorado School of Mines, about her work on engineering and public accountability in energy and mining industries. The pair discuss Smith’s long-held interests in mining and extractive industries, including her roots in coal country; her book, Extracting Accountability: Engineers and Corporate Social Responsibility (MIT Press, 2021); her current work on the social and community dimensions of carbon sequestration projects; and many asides about what it takes to study the social dimensions of engineering, including in humanities and social sciences cultures that contain many negative stereotypes of engineers. Learn more about your ad choices. Visit megaphone.fm/adchoices