14min chapter

New Books in Business, Management, and Marketing cover image

Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books in Business, Management, and Marketing

CHAPTER

Navigating the Chinese Banking Landscape

In this chapter, the speaker shares insights from their time as CEO of Silicon Valley Bank, focusing on the challenges and strategies of expanding into the Chinese market. They recount their experiences with local partnerships, emphasizing the intricacies of aligning business models in a culturally distinct environment. The discussion raises critical concerns about intellectual property and competitive dynamics, offering a cautionary perspective for Western companies operating in China.

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