New Books in Business, Management, and Marketing cover image

Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books in Business, Management, and Marketing

CHAPTER

Navigating Business Challenges in China

This chapter explores the challenges companies face when establishing a presence in China, focusing on language barriers and cultural differences. It emphasizes the need for Western businesses to adapt their communication styles and understand Chinese practices to succeed in this unique market.

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