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Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books in Business, Management, and Marketing

CHAPTER

Navigating Business Dynamics in China

This chapter explores the unique business landscape in China, emphasizing the interplay between government influence and corporate operations for foreign companies. It discusses the challenges American corporations face, including reliance on flexible agreements, complex licensing requirements, and the potential for local competition to replicate business models. Additionally, it highlights the importance of establishing strong government ties and understanding cultural nuances to succeed in the Chinese market.

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