Hitting The Mark

Thrillist: Adam Rich, Co-Founder

Jan 7, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
Villest: A Lifestyle Product That Changed My Life
02:09 • 3min
3
The Importance of Having an Email List
04:47 • 2min
4
The Evolution of Thrillist
06:30 • 3min
5
The Importance of Thrillist Expertise
09:57 • 3min
6
How Thrillist Creates Content Specific to Different Platforms
12:32 • 3min
7
How to Define Your Audience in the Beginning
15:52 • 2min
8
The Rise and Fall of a Male Interest Magazine
17:41 • 2min
9
The Importance of Branding
19:48 • 2min
10
The Importance of Local Content in Marketing
22:07 • 3min
11
The Evolution of the Entertainment Vertical
24:59 • 2min
12
The Importance of a Clear Brand Identity
26:57 • 2min
13
The Black Brand Clarity Behind a Thillest
29:00 • 2min
14
The Importance of Taking Fun Seriously
31:13 • 2min
15
The Importance of Identity in Branding
33:24 • 3min
16
The Importance of Emotional Connection in Branding
36:21 • 5min
17
How to Hit the Mark for Brand Transformations
41:14 • 2min