Thrillist: Adam Rich, Co-Founder
Hitting The Mark
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How to Define Your Audience in the Beginning
In the beginning you kind of self defined your people to creating this list of six other people. Once we started to feel that we actually had something to say and that that was a platform to get it out there to a scale audience. The idea of really kind of getting specific about who we were talking to was something that we knew we wanted to dial in from day one. And so we looked around and there was actually at the time a really successful publication called daily candy.
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