Thrillist: Adam Rich, Co-Founder
Hitting The Mark
00:00
The Importance of Identity in Branding
"Branding is a very misunderstood word. It's really about, I think it's a two part thing and number one is just an extremely clear and specific notion of identity," he says. "You are articulating those truths in a way that is that is natural for the place that they're encountering you."
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