Thrillist: Adam Rich, Co-Founder
Hitting The Mark
00:00
The Black Brand Clarity Behind a Thillest
I love that you shared this and like you said it wasn't necessarily a brand feel it was expanding. We were just expanding into something that did not go back to the core of the brand. The excitement around going out discovering new things doing new things and engaging with your city and having fun is something where even if you're not doing it it has like a degree of social capital to it. Even if all you're doing is talking to a friend at the water cooler they can get value out of our content, he says.
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