Introduction

Adam Rich co-founded Thrillist by sending out an e-mail newsletter to 600 people about things to do in NYC. Well, as they say, the rest is history. 

I talk with Adam about how a newsletter turned into a trusted brand and a global multi-platform media monster hitting the eyeballs of more than 300 million people a month, how understanding and sticking to your brand’s DNA is key to brand growth, how emotion and data demand to co-exist, and why thinking about your brand’s legacy must inform your brand’s every action.