The Win Rate Podcast with Andy Paul Pipeline is Easy. Winning is Harder.
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Oct 16, 2024 In this engaging discussion, Jarron Vosburg, VP of Growth at JumpCrew, Jonathan Bregman, Founder of Yess, and Andrew Barry, Founder of Curious Lion, tackle the intersection of sales and marketing. They dig into the challenges of pipeline management, emphasizing accurate lead qualification. The conversation shifts to the role of AI and the necessity of personalized engagement in today’s sales landscape. They offer practical insights on navigating buyer interactions and stress the importance of authentic content creation for startups.
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Pipeline is Easy, Winning Hard
- Pipeline creation is not the biggest problem; winning deals is harder, reflected by average win rates around 18-20%.
- The focus should shift from top-of-funnel volume to improving win rates and decision facilitation.
Podcast Calendar as Pipeline
- Jarron shared a story of building a podcast guest calendar as an outbound strategy to create long-term pipeline momentum.
- It shows how content creation with patience can yield valuable leads over time rather than instant results.
Validate Before Automate
- Early-stage companies should personally validate their sales and marketing approach before investing in automation or AI tools.
- Build your own outreach and content consistently to learn and create early momentum.