The Win Rate Podcast with Andy Paul cover image

Pipeline is Easy. Winning is Harder.

The Win Rate Podcast with Andy Paul

CHAPTER

The Value of Personalized Sales in a Tech-Driven Era

This chapter emphasizes the importance of a personalized sales approach amidst the rise of technology and AI, particularly in enterprise deals. It critiques the limitations of intent data while exploring strategies for enhancing customer engagement and improving lead quality.

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