Acquired

Episode 46: Blue Bottle Coffee

38 snips
Oct 8, 2017
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ANECDOTE

From Clarinet to Coffee

  • James Freeman, Blue Bottle's founder, was a clarinetist before roasting coffee in his oven.
  • This hobby led to Blue Bottle's meticulous, Japanese-inspired coffee focus.
INSIGHT

The Anti-Starbucks

  • Blue Bottle's cafes are minimalist, lacking Wi-Fi and power outlets, emphasizing the coffee itself.
  • Their uniquely sized ceramic cups exemplify this focus, rejecting to-go culture.
ANECDOTE

Early Funding and Notable Investors

  • Blue Bottle secured early venture funding, including a $5M round from Chris Sacca.
  • Later, a $20M round included investments from Index Ventures, Google Ventures, and even Tony Hawk.
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