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Episode 46: Blue Bottle Coffee
Acquired
Nestle's Blue Bottle
I don't think Nestle has anything quite like blue bottle, which is like a physical retail experience. Do I think Nestle could create that? Probably. Would it be successful? Almost certainly not. What they've bought here is the brand and the prestige around the brand. And they're going to try and leverage that into all sorts of different ways.
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