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Episode 46: Blue Bottle Coffee
Acquired
How to Win Over the Coffee Snobs
Can Starbucks win over the coffee snobs? I mean, that's a tougher battle than like suddenly there being a $4 latte that's available from blue bottle in a larger location. Who knows what direction they'll go. But I just don't think you can do a winner take all business and create that a product for everyone when you have to think about cramming in the physical experience of it too.
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