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The Parallel to Starbucks
David Bianculli: Blue Bottle founder James Freeman started out roasting coffee in his kitchen. He says he was inspired by the Japanese style of coffee, which is very meticulously crafted. The company now operates a coffee delivery service and has ceramic to stay cups that are perfect for its drinks. "It's so hipster. The synergies with the tech community are just too perfect," Bianco says.