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Episode 46: Blue Bottle Coffee
Acquired
The VCCs of Blue Bottle
In 2012, Blue Bottle Coffee raised $20 million in a round led by index ventures and Google Ventures. Daniel James on Quora said coffee is a legal, addictive, unregulated psychoactive drug with cheap ingredients,. premium pricing, and a huge worldwide growth market. To be clear, there was never any even pretense that this was going to be an internet company.
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