Episode 46: Blue Bottle Coffee
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Nestle's Blue Bottle Single Serve Could Be a Missing Opportunity
In Australia, 60% of cafes sell between $200K and $2 million per year. That's a lot of stores to get to $625 million. Nestle has dominance in Europe within the Espresso's but they have less than 5% penetration in the US on those single serves. And so the question is, if they came out with a blue bottle single serve thing at home, you know, would they be able to win some of that back? The margins are about 15% and in their beverages, it's about 25%.
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