

521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]
Jul 19, 2024
Raquel and Adam Bouris, founders of Who Is Elijah, share their journey creating a $20M perfume brand. They discuss innovative marketing strategies, overcoming challenges, influencer partnerships, and the importance of customer feedback. The podcast covers their inspirational entrepreneurial insights, from starting in a garage to finding success in boutique stores.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 1min
Early Days and Milestone Moments
01:28 • 8min
Challenges and Successes in Starting a Perfume Business
09:54 • 21min
Scaling a Business and Strategic Decisions
31:16 • 21min
Transitioning to In-House Advertising and Marketing Success
52:37 • 15min
Embracing a Positive Mindset and Embracing Challenges for Growth
01:07:09 • 2min
Excitement for Changes and Growth in Business
01:09:31 • 2min