521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]
Jul 19, 2024
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Raquel and Adam Bouris, founders of Who Is Elijah, share their journey creating a $20M perfume brand. They discuss innovative marketing strategies, overcoming challenges, influencer partnerships, and the importance of customer feedback. The podcast covers their inspirational entrepreneurial insights, from starting in a garage to finding success in boutique stores.
Starting from humble beginnings, Raquel and Adam Bouris built a successful $20M fragrance brand through innovative marketing strategies.
Securing retail partnerships and leveraging influencer marketing were key factors in rapidly scaling the 'Who Is Elijah' brand.
Emphasizing impactful decision-making and internal expertise in Facebook advertising led to significant revenue growth for the business.
Deep dives
Day One of Who Was Elijah: Starting the Business and Early Challenges
The podcast episode discusses the initial phases of starting the business 'Who Was Elijah,' highlighting the challenges faced in the first 60 days. From taking product photos and launching online to the excitement of the first sale, the journey began with determination and hard work. Despite early struggles with profitability, the founders persevered through disciplined efforts to grow the brand.
Building the Brand and Expansion into Retail
The founders share insights into securing retail partnerships, including the pivotal moment of getting their product into David Jones and Adore Beauty. With a focus on strategic growth and aligning with the changing market dynamics during COVID-19, the brand scaled rapidly through effective wholesale strategies and leveraging influencer marketing.
Challenges and Learnings on Scaling and Efficiency
As the business matured and scaled, discussions around team size, operational efficiency, and profitability surfaced. Reflecting on the impact of marketing strategies, including offering free samples and products, the founders realized the importance of balancing growth with maintaining sustainable profit margins. Emphasizing the value of discipline and continuous learning, they embarked on a journey of optimizing processes and decision-making for future success.
Focus on Impactful Decision-Making
The podcast highlights the significance of focusing on impactful decision-making for business success. Emphasizing the need for control and impact, it stresses the importance of making decisions that directly influence the business's outcomes. Rather than spreading efforts thinly across various areas, concentrating on a few critical decisions leads to more substantial progress. By prioritizing impactful choices over scattered decisions, businesses can maintain control over their numbers, teams, and overall results.
Learning Facebook Ads for Business Growth
The episode delves into the transformative impact of learning Facebook advertising internally for business growth. It shares a firsthand experience where taking control of Facebook ads led to significant results. By transitioning from ineffective agencies to internal management of advertising accounts, the podcast discusses how understanding and managing ad campaigns internally empowered the business. This hands-on approach enabled the team to invest over a million dollars in ads, resulting in a notable two and a half million dollars in revenue during key campaigns, showcasing the power of internal expertise in driving business success.
Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fragrance industry.
In this interview, you’ll learn:
How a chance encounter at Coachella inspired a $20M Perfume Brand
Breaking into the fragrance industry - from their garage
Overcoming significant challenges and setbacks
Innovative marketing and influencer partnerships
Importance of customer feedback and product development
Their marketing strategies and the role of social media
Advice and motivational insights for aspiring entrepreneurs
And many more valuable entrepreneurial insights...
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