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521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

The Foundr Podcast with Nathan Chan

CHAPTER

Scaling a Business and Strategic Decisions

The chapter delves into the challenges faced while scaling a business, focusing on cost management, product distribution, and profitability analysis. The speakers share insights on leveraging giveaways and advertisements to expand their customer base, emphasizing the importance of customer retention through targeted channels. Discussions also revolve around the significance of simplicity in operations, having a strong product foundation, and seeking guidance from experienced advisors for sustainable growth.

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