Adam Bouris

Adam Bouris, CEO of Who Is Elijah, shares secrets behind scoring $3.8 million in Black Friday sales for his luxury fragrance brand. He reveals how his innovative 'content engine' transformed their marketing strategy. Adam discusses the unique challenges of scaling e-commerce, emphasizing that success isn’t just about higher ad spend. He dives into creative campaigns, effective audience targeting, and the importance of logistically managing 31,000 orders—all while navigating the pressure of high-stakes decisions. An inspiring tale for entrepreneurs!

Raquel and Adam Bouris, founders of Who Is Elijah, share their journey creating a $20M perfume brand. They discuss innovative marketing strategies, overcoming challenges, influencer partnerships, and the importance of customer feedback. The podcast covers their inspirational entrepreneurial insights, from starting in a garage to finding success in boutique stores.