Life, Money & Love with Dylan Mullan "$3.8M Black Friday" - How To Build A Content Engine That Will Transform Your Meta Ads & Explode Ecom Sales! (Adam Bouris, Part 2)
Dec 18, 2024
Adam Bouris, CEO of Who Is Elijah, shares secrets behind scoring $3.8 million in Black Friday sales for his luxury fragrance brand. He reveals how his innovative 'content engine' transformed their marketing strategy. Adam discusses the unique challenges of scaling e-commerce, emphasizing that success isn’t just about higher ad spend. He dives into creative campaigns, effective audience targeting, and the importance of logistically managing 31,000 orders—all while navigating the pressure of high-stakes decisions. An inspiring tale for entrepreneurs!
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Content Pillars for Creative Diversification
- Create diverse creative assets for each product, focusing on various content styles or pillars.
- These pillars could include e-commerce imagery, lifestyle shots, CGI, campaign shoots, ingredient spotlights, and flat lays.
Content Drives Sales
- Best-selling products often have the most creative content, not necessarily because they are superior.
- This suggests focusing on content creation can boost sales for other products.
Scaling Meta Ads Effectively
- Scale Meta Ads by creating diverse content and segmenting campaigns.
- Use Advantage+ for top-of-funnel, manual interest-based campaigns for new customers, and exclude existing customers in targeting.