Life, Money & Love with Dylan Mullan
"$3.8M Black Friday" - How To Build A Content Engine That Will Transform Your Meta Ads & Explode Ecom Sales! (Adam Bouris, Part 2)
Dec 18, 2024
Adam Bouris, CEO of Who Is Elijah, shares secrets behind scoring $3.8 million in Black Friday sales for his luxury fragrance brand. He reveals how his innovative 'content engine' transformed their marketing strategy. Adam discusses the unique challenges of scaling e-commerce, emphasizing that success isn’t just about higher ad spend. He dives into creative campaigns, effective audience targeting, and the importance of logistically managing 31,000 orders—all while navigating the pressure of high-stakes decisions. An inspiring tale for entrepreneurs!
52:43
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Quick takeaways
- Scaling organic social presence is essential for engaging audiences effectively and supporting future paid campaigns without overextending resources.
- Content pillars categorize creatives into styles that identify gaps and optimize performance across different customer segments, enhancing overall sales strategies.
Deep dives
Scaling Organic Social
Scaling organic social is highlighted as a crucial strategy for growing a business without overextending in other areas. Focusing on building a substantial presence across platforms allows brands to engage with audiences effectively. This approach not only helps in creating brand awareness but also supports future paid campaigns as the audience grows. Ultimately, a strong organic following can lead to increased sales and customer loyalty.
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