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15min chapter
521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]
The Foundr Podcast with Nathan Chan
Transitioning to In-House Advertising and Marketing Success
Exploring the journey of taking control of their advertising accounts, the speakers share insights on mastering Facebook advertising, achieving sales growth, and the value of founders being hands-on with crucial business aspects. They discuss strategies for successful marketing, the importance of authenticity, the impact of creating viral content, and incorporating founder content for better audience engagement. The chapter also touches on mutual support for becoming better founders, admiration for various brands, and the significance of balancing personal and professional goals.
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