Healthy Competition: Product Marketing | Competitive Intelligence | Strategy PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
23 snips
Apr 17, 2023 
Two product marketing pros unpack what really separates product-led growth from sales-led go-to-market. They explore how to choose an audience, shape a homepage that gets users trying the product, structure a PMM team, and make the shift toward PLG without trying to change everything at once.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Introduction
00:00 • 4min
The Role of Product Marketing in Product Led Growth
03:48 • 4min
How to Select a Segment for Your Product
07:59 • 5min
How to Transition From Sales-Led to Product-Lead Growth
13:19 • 6min
The Differences Between PLG and Sales-Led Companies
18:52 • 5min
How to Structure a Product Marketing Team Within a PLG Environment
23:53 • 4min
How to Transition From a Sales-Led World to a PLG World
28:20 • 2min
How to Get People to Try Your Product
30:14 • 2min
The Importance of One Password for One Use Case
32:44 • 4min
How to Become a PLG Company
37:02 • 2min
How to Transition From Sales Led to Product Lead
38:52 • 3min