Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri

Apr 17, 2023

41:40

Creator website

Episode guests

Anthony Pierri

Madison Leonard

Highlights

AI Chapters

Episode notes

Product Marketing in Early and Mature Stages

01:09

Tips for Competitive Messaging and Sales Enablement

00:39

Focusing on Specific Capabilities for Better Conversion Rates

00:40

Introduction

4min

The Role of Product Marketing in Product Led Growth

4min

How to Select a Segment for Your Product

5min

How to Transition From Sales-Led to Product-Lead Growth

6min

The Differences Between PLG and Sales-Led Companies

5min

How to Structure a Product Marketing Team Within a PLG Environment

4min

How to Transition From a Sales-Led World to a PLG World

2min

How to Get People to Try Your Product

2min

The Importance of One Password for One Use Case

4min

10.

How to Become a PLG Company

2min

11.

How to Transition From Sales Led to Product Lead

3min

This is "the PLG episode" and I was joined by two powerhouse PMMs to guide me through it. Madison Leonard is a PLG Product Marketer & advisor to early & late-stage startups and Anthony Pierri is a Co-Founder at Fletch PMM, a Product Marketing advisory for early stage B2B SaaS startups. We talked through common PLG misconceptions, how to structure a PMM team and your website's homepage to support PLG, how PLG differs from sales-led, and much more.

Continue the conversation with me: LinkedIn | TikTok | Twitter

This episode is brought to you by the Healthy Competition community. 2,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri

Episode guests

Product Marketing in Early and Mature Stages

Tips for Competitive Messaging and Sales Enablement

Focusing on Specific Capabilities for Better Conversion Rates

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights