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PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
How to Transition From a Sales-Led World to a PLG World
I can attest that in a sales environment, it is so story focused. In the PLG process, where I'm significantly more looped into what's happening within the product. It just kind of depends on what metrics you're tracking and what goals you have for the company. If you're someone who's launching a net new PLG product in your end of sales-led company today, you probably want at least one, if not two people primarily focus on PLG.
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