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4min chapter
PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
The Importance of One Password for One Use Case
The main issue that I'll run into as a product market is right, there are so many different features and I want to be democratic. So it's actually what we help them do is we try to walk them down to the really, really specific capability that solves the really, very specific problem. There's a rule in like CRO, called the rule of one, where it's like you have one message for one use case that has like one benefit. And if you go beyond that on a single asset, usually the success rate of conversion, you know, drops tremendously down.
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