5min chapter

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy cover image

PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

CHAPTER

How to Select a Segment for Your Product

Madison Figma: Is there like a max number of different channels or buyer personas at that early stage? Because I feel like you could go really crazy and be like, okay, yeah, our product works really well for this persona. Or do you find that it makes a lot of sense to just start with one and iterate from there? "I think overall what we're seeing time and time again is that the buying landscape is fundamentally changing," Figma says.

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