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PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
The Differences Between PLG and Sales-Led Companies
For PLG companies, traditionally, they'll market directly to end users versus executives. If you try to do multiple different personas on the same go-to-market asset, the message becomes really watered down and actually doesn't appeal to anyone. The homepage is going to be kind of the front door for everyone to come in, experience the value. And so we see it as like PLG is going to collect everybody that is coming to actually use the product.
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