AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
How to Get People to Try Your Product
When you're developing messaging for a PLG product specifically at the acquisition stage, what are your steps? How do you even start to figure out how to get the person who's landing on your website to convert and try the product? Yeah. It's really funny. If you want to think about it, the messaging that you give to investors, it's the polar opposite. It's the exact end to the other end of the spectrum. You almost think of it like a menu, right? Like at a restaurant. And so what we try to do is try to get the companies to sort through usually most of these companies we've talked to have overbuilt,. Almost all startups overbuild
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode