PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
How to Get People to Try Your Product
When you're developing messaging for a PLG product specifically at the acquisition stage, what are your steps? How do you even start to figure out how to get the person who's landing on your website to convert and try the product? Yeah. It's really funny. If you want to think about it, the messaging that you give to investors, it's the polar opposite. It's the exact end to the other end of the spectrum. You almost think of it like a menu, right? Like at a restaurant. And so what we try to do is try to get the companies to sort through usually most of these companies we've talked to have overbuilt,. Almost all startups overbuild
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