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4min chapter
PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
How to Structure a Product Marketing Team Within a PLG Environment
The skill set is very different. For a PLG company, typically you want a PMM who is much closer to product than the art of sales and typically more focused on a generalist marketing background. In terms of actual people resourcing, it really depends on the company. And so typically what I've seen work really well if you only have one or two PMMs on the PLG side is making sure that someone is really focused on the retention piece.
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