PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
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The Role of Product Marketing in Product Led Growth
Product marketing is one of the most important skills that a founder can have, whether they hire a product marketer or not. Product marketing in the early stage is really about being able to explain the value proposition as you keep iterating. And so it's almost like the, like the position measure, learn loop as we've called it,. Each time that you do through the loop, you also have to kind of reposition, re-explain the product and the value propositions.
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