Tiffani Bova, former Global Customer Growth and Innovation Evangelist at Salesforce, discusses creating exceptional customer experiences and empowering employees. Topics include balancing customer and employee satisfaction, empowering employees through flexibility, evolving dynamics of tipping culture, and prioritizing human-centric experiences in customer service.
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Quick takeaways
Empowering employees through involvement increases commitment and engagement.
Balancing remote and in-person interactions impacts productivity and professional activities.
Recognizing the link between employee happiness and customer success enhances business strategies.
Deep dives
Importance of Employee Involvement in Decision-Making
When employees feel involved in decision-making processes and their voices are heard, even if they don't entirely agree with the outcomes, they have a sense of participation and ownership. Through collaboration with the employee advisory board, solutions can be crafted that address employee concerns, leading to greater commitment, satisfaction, and engagement.
The Evolution of Work during the Pandemic
The pandemic prompted significant changes in work dynamics, with virtual events becoming commonplace. The need for balance between remote and in-person interactions emerged, impacting productivity and professional activities like book writing, research projects, and adaptation to virtual work environments.
Transition from Growth to Employee-Centric Focus
The shift from a growth-focused approach to recognizing the importance of employee experience and its impact on customer satisfaction was highlighted. Understanding the correlation between employee happiness and customer success led to the author's realization and subsequent exploration of the employee-to-customer connection.
Balancing Customer Experience with Employee Well-Being
Maintaining a balance between enhancing customer experience through operational decisions and ensuring employee well-being is crucial. Decisions that benefit customers must also consider the implications for employees to prevent burnout, dissatisfaction, and strained workplace dynamics.
Enhancing Company Culture through Transparent Communication
Promoting transparent communication and feedback loops within organizational structures fosters collaboration and prevents disconnects between leadership perceptions and employee experiences. The emphasis on open dialogue, real-time feedback, and inclusive decision-making principles contribute to building trust, engagement, and a cohesive company culture.
Tiffani Bova is a former Global Customer Growth and Innovation Evangelist at Salesforce, a top influencer in Customer Experience, and a sought-after speaker and thought leader. She is the author of the Wall Street Journal bestseller Growth IQ and her brand-new book, The Experience Mindset, which released this year.
In her second appearance on the show, Tiffani joined host Robert Glazer on the Elevate Podcast to discuss The Experience Mindset and how companies can create exceptional experiences for their customers and empower their people to do their best work.