AI Snips
Chapters
Transcript
Episode notes
Music Changes Wine Purchases
- Playing stereotypical French or German music dramatically increased sales of wines from that country at a local supermarket.
- Music influenced customers to buy three times more wine from the country of the music being played.
Music Activates Consumer Associations
- Music activates related knowledge and associations in the brain, influencing consumer behavior.
- Hearing music linked to a country makes people more predisposed to buy products from that country.
Margarine's Success via Associations
- In the 1940s, margarine was unpopular despite tastings showing consumers preferred it to butter.
- Changing its packaging and associations to resemble butter caused margarine to outsell butter for 50 years.