#1: How music affects what we buy
Nudge
00:00
The Effects of Music on Human Physiology
In a super market, people take longer to go round the store when they play slow music. Because they're browsing more, they spent more in the store. In a restaurant, playing fast music made them finish their meals quicker. Not only did they sit there longer, but they ended up spending more money on drinks from the bar.
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