Music Played During Ads Can Help With Product Recool

Adrian's explained how music played during adverts can actually help with product recool as well. In fact, he states that if the music in some way links to your product, it will increase the salience and chance you'll remember it. Think of how british airways uses a piece of classical music against its product. This perhaps helps people recall the high quality service it provides. Adrian went on to explain another study which he did, which looked the effectiveness of radio advertisements based on their narrators.