#1: How music affects what we buy
Nudge
00:00
How to Distract Consumers With Music
Music can make it easier or harder to get consumers to spend time doing something. Our concept of time is actually influenced by the type of music we hear. If you're organizing radio ads, why you should play four long ads rather than eight short ones. He also explained how the same can be true for radio presenters on radio adverts as well.
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