The Effects of Marjorine on Marketing

Cheskin found that the enjoyment of marjorine and other products was actually determined by its associations. All of the elements including the color, the smell and even the music played whilst consuming contributed to our expectations and therefore the taste. This principle can be used to help pick the music you put alongside vidios of your products,. like a sertan. Guinnis has seen huge success linking its product with rugby and saint patrick's dayto events where you would feel inclined to purchase their product - even if you didn't want to.