The Effect of Music on Wine Buying

People were three times more likely to purchase wine when the associated music was played. People like music, and people respond to music because they can assign meaning to it. Music activates one little pocket of knowledge that in turn raises the activity, or raises the salient, of all the other kind of related knowledge. And i argubly evens well, we found it makes you more predisposed to actually behave in that way as well.