

Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Oct 6, 2023
Adam Heimlich from Chalice.ai tries to convince Ari to invest in custom algos. We pour one out for Sizmek. Elliot Easterling from BonBon tries to justify his existence.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Potential of Custom Algorithms in Advertising
01:40 • 19min
Custom algorithm capability and bid customization
21:09 • 4min
Companies in the Advertising Industry and Concerns about Google's Dominance
24:51 • 6min
Acquisitions, Trials, and Departures: Insights from the CTV, Google, and Netflix
31:13 • 4min
Secretive Company's Pricing Experiments
35:38 • 12min