Marketecture: Get Smart. Fast.
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Oct 6, 2023
Adam Heimlich from Chalice.ai tries to convince Ari to invest in custom algos. We pour one out for Sizmek. Elliot Easterling from BonBon tries to justify his existence.
47:44
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Quick takeaways
- Custom algorithms can be a valuable investment for optimizing ad performance and improving revenue for publishers.
- Discontinuing preroll ad products can lead to revenue challenges and a need for alternative revenue generation strategies for ad-based platforms.
Deep dives
Bon Bon: A Rewards Layer for Programmatic Publishers
Bon Bon is a rewards layer for programmatic publishers that aims to help increase engagement and registrations. The company offers tool sets to assist publishers in building engagements and registrations, addressing challenges such as cookie deprecation and engagement siphoned off by big tech. Bon Bon's platform helps publishers increase inventory and RPMs by leveraging logged-in user data for better ad formats and increased revenue. With a focus on engagement and registration, Bon Bon aims to provide a rewards-based system to incentivize users and drive better outcomes for publishers.
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