Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Marketecture: Get Smart. Fast.
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Secretive Company's Pricing Experiments
This chapter focuses on a secretive company with a large data science team that is conducting pricing experiments. The hosts speculate on the reasons behind the company's avoidance of a buy strategy and discuss the scarcity of publisher side yield managers. They also mention Facebook's generative AI tools.
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