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12min chapter
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Marketecture: Get Smart. Fast.
Secretive Company's Pricing Experiments
This chapter focuses on a secretive company with a large data science team that is conducting pricing experiments. The hosts speculate on the reasons behind the company's avoidance of a buy strategy and discuss the scarcity of publisher side yield managers. They also mention Facebook's generative AI tools.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode