Adam Heimlich, an expert in ad tech, shares his unique insights on the industry's evolution and the ongoing antitrust trial against Google. He reflects on the implications of significant events like Google’s acquisition of DoubleClick in 2007. The discussion ventures into audience engagement strategies, emphasizing transparency and privacy. Heimlich also delves into the potential of custom algorithms for brand empowerment and the need for rigorous evaluation of AI's role in advertising. Ultimately, he contemplates alternate scenarios that could reshape the future of online advertising.

Adam Heimlich from Chalice.ai tries to convince Ari to invest in custom algos. We pour one out for Sizmek. Elliot Easterling from BonBon tries to justify his existence.