Adam Heimlich
AI expert from Chalice Custom Algorithms, host of the educational series "Algorithms and Advertising."
Top 3 podcasts with Adam Heimlich
Ranked by the Snipd community
Sep 17, 2024 • 52min
Adam Heimlich, Ad Tech Time Traveler
Adam Heimlich, an expert in ad tech, shares his unique insights on the industry's evolution and the ongoing antitrust trial against Google. He reflects on the implications of significant events like Google’s acquisition of DoubleClick in 2007. The discussion ventures into audience engagement strategies, emphasizing transparency and privacy. Heimlich also delves into the potential of custom algorithms for brand empowerment and the need for rigorous evaluation of AI's role in advertising. Ultimately, he contemplates alternate scenarios that could reshape the future of online advertising.
Oct 6, 2023 • 48min
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Adam Heimlich from Chalice.ai tries to convince Ari to invest in custom algos. We pour one out for Sizmek. Elliot Easterling from BonBon tries to justify his existence.
Oct 12, 2021 • 45min
55. Adam Heimlich Explains Custom Bidding
Adam Heimlich, CEO and Co-Founder of Chalice Custom Algorithms, brings a decade of expertise in marketing and ad tech. He discusses the critical role of custom bidding and its impact on ad auctions. The conversation shifts to navigating cookie deprecation and its implications for first-party data usage. Additionally, Heimlich explores the trend of in-house programmatic solutions and questions the future popularity of agency trading desks. Get ready for insights that blend data, creativity, and the evolving landscape of digital advertising!
