Marketecture: Get Smart. Fast. cover image

Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.

Marketecture: Get Smart. Fast.

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Acquisitions, Trials, and Departures: Insights from the CTV, Google, and Netflix

This chapter discusses the recent acquisition of Camelot and its potential implications for the CTV market. It also touches on the Google trial, Microsoft CEO's comments on competition with Google, limitations of SA 360 in the ad tech case, Jeremy Gordon's departure from Netflix, and Netflix's use of custom algorithms for content selection and promotion.

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