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4min chapter
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Marketecture: Get Smart. Fast.
Acquisitions, Trials, and Departures: Insights from the CTV, Google, and Netflix
This chapter discusses the recent acquisition of Camelot and its potential implications for the CTV market. It also touches on the Google trial, Microsoft CEO's comments on competition with Google, limitations of SA 360 in the ad tech case, Jeremy Gordon's departure from Netflix, and Netflix's use of custom algorithms for content selection and promotion.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode