Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Marketecture: Get Smart. Fast.
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The Potential of Custom Algorithms in Advertising
This chapter discusses the benefits and limitations of using custom algorithms in advertising, including the cultural shift required and the potential impact on human resources. It explores the importance of data in making effective predictions and driving brand growth, as well as the challenges of measurement and attribution. The chapter also addresses skepticism towards custom algorithms and discusses different platforms and their capabilities in this field.
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