AI Snips
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Transcript
Episode notes
Ariely's Burn Experience
- Dan Ariely's book "Predictably Irrational" begins with his experience of suffering severe burns.
- This experience shaped his research on irrational decision-making.
Decoy Effect
- Comparisons influence our decisions, even if a third option is irrelevant (decoy effect).
- This makes us question the trustworthiness of choices.
Pearl King Marketing
- The Pearl King created demand for black pearls by associating them with valuable gems.
- This illustrates how perceived value, not just scarcity, drives demand.