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57: Predictably Irrational by Dan Ariely

Bookworm

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The Difference Between One Cent and One Cent

$7 is $7, even if the price is $10,000. That was the note I wrote down about this whole section. Like, it's like, yet every dollar does matter. And we apply emotion to it. If you're viewing this as I'm going to trade some money to get a better deal on something that I didn't really want in the first place, then that's not a good transaction. Oh, money. So complicated. Well, let's talk about something a little bit more simple, like social norms. Yep.

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