The Power of Price

The power of rice. Power of price. What did I say? Rice? Oh, you wrote it in the outline is right. That's why I said that. Totally blaming you for that. I wrote it down. There we go. Chapter 10, the power of rice,. I think that's actually chapter 11, Mike. Sorry. The power of price. Yeah, I think that'm a very valid point and one that needs to be definitely made here. So they did studies where they would, for half of the patients, have the procedure in the other half, tell them they did the procedure, but not do it. How did they get approved on that?