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57: Predictably Irrational by Dan Ariely

Bookworm

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The Fallacy of Supply and Demand

Mike's theory was that maybe it's not true that taking the band, just ripping the band aids off really does minimize the amount of pain that the patient experiences. He went back after he left there, did a bunch of research and brought like a study to the nurses who agreed with him. And so that really just sets the table for all of the other chapters that he's going to talk about.

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