57: Predictably Irrational by Dan Ariely
Bookworm
00:00
The 20 Reasons to Spend More Than You Budgeted
You can say, well, I was only going to spend $500 on something as we're recording this. There's an Apple event tomorrow. So maybe let's just say there's a new MacBook coming out and you set aside $1,200. The cost of the cost of a... Like, don't know. This is a math problem. This is not an emotional problem. It's better on the 20.
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