How To Succeed in a Tough DTC Men’s Skin Care Market

Kelley Thornton is the Founder and CEO of Tiege Hanley, a high-quality, affordable, and simplified men’s skincare brand. Before Tiege, he was the Founder and CEO of Purchase Point, a team of in-store design strategists helping clients stay ahead of the competition by providing expert, whole-store merchandising strategy by brand and channel. Kelley has a BA in economics and is an entrepreneur that values creativity, hard work, honesty, people, and data. 

Skincare for men is one of the most challenging markets because society has made men feel it's taboo to have a skincare routine. So what can you learn from an expert thriving in this world? 

Most men don't know much about skincare. With this realization, Kelley Thornton decided to create a product system and brand that makes skincare meaningful, accessible, affordable, and uncomplicated for regular guys. Today, he shares how his subscription-based company is flourishing in the e-commerce space.

In this episode of the Quiet Light Podcast, Joe Valley sits down with Kelley Thornton, Founder and CEO of Tiege Hanley, to discuss tried-and-true strategies to succeed in the men's skincare market. Kelley talks about Tiege’s skincare system for men, how to flourish with a subscription model and profit on Amazon, and advice for young entrepreneurs in the subscription model business.