2min chapter

The Quiet Light Podcast cover image

How To Succeed in a Tough DTC Men’s Skin Care Market

The Quiet Light Podcast

CHAPTER

How to Dial the Right Customer to Get the Payback You Expect

From there, it's spreadsheets. I did that too. Just calculating lifetime value. And eventually, you know, it's creating data lakes. So taking all of our sources of data from Google analytics, Shopify, our shipping partners, taking all that data, putting it into a data lake. Then analyzing the data to figure out what it looks like and then constantly monitoring it because things change very, very, very quickly. You've got to really dial them then.

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