2min chapter

The Quiet Light Podcast cover image

How To Succeed in a Tough DTC Men’s Skin Care Market

The Quiet Light Podcast

CHAPTER

T-Shire Virgin One: A Skin Care Company for Men

"We're an uncomplicated skin care company so we just help guys figure out how to embark no matter where they are on their skin care journey," he says. "Through our travel particularly in Asia and Europe, we realized that skin care was really popular for men ... We saw an opportunity to bring that to the American consumer through helping them educate about why it's important for our guy to take care of his skin"

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